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About Us

WE ARE

Planit Consulting; a pioneering Management, Marketing, and Human Resource Development firm established in 2001

Consorted by a team of senior local professionals, acknowledged as market references in most aspects of abstract management, business dynamics and institutional upgrades and/or startups

Stemming on sheer ethical-competitive-advantage-theory principles, we uphold:

• Transparency

• Strategic Cooperation

• Total Quality & Due Process

• Resources’ Integration

• Numerical Modeling and Business Simulation

• Professional Training & Development

• Prolonged Partnership with Clients

• In that light, we prioritize relying on local talents and expertise to accomplish desired consultations as well as training and support. While being systematically open to form alliances with regional and international firms that embody the same spirit.

• Global view with local expertise

• Our network and alliances of business and legal contacts are available to the benefit of our clients.

• Dedication, transparency, and integrity in delivering our clients the best results.

• Knowledge and understanding of the Syrian market.

• Combined 60 years of practical experience

• At PlanIt Consulting, we focus on our client’s growth by understanding both the client and the business environment, while identifying and analyzing concrete business opportunities and providing solutions with realistic strategies and achievable goals that gives satisfying results.

• PlanIt Consulting aims for the professional development of competent clients that are looking to become a better-prepared player in the new economy.

• The human elements at our clients are our most important assets. By developing their personal and professional skills, we aim to bring the whole organization up to sound and effective upgrade.

We are a team of professionals joined by friendship and mutual understanding. We complete each other to form a team stronger, smarter, and more efficient than each of us. We are:

BASEL NASRI, PARTNER & GENERAL MANAGER Basel Nasri is the General Manager and founding partner of planIt consulting. Basel personifies planIt’s commitment to delivering high quality services to its clients. He has built a reputation for his integrity, strong work ethic, and exceptional ability to foster client relationships. Earlier in his career, Basel joined Mitsubishi Corporation where he gathered fifteen years of rich experience, managing different assignments and being exposed to trade and industry. Basel’s achievement at Mitsubishi earned him the prestigious Global Leadership Award. Basel, an entrepreneur at heart, ventured with his own start-ups. In 1992 he founded Nexus Trading, specializing in oilfield equipment and supplies. Later, towards the end of 2004 he started Magic Eventz, an event management company boasting high-end press relations. In a quest to fulfilling his personal mission statement, Basel Nasri with a few of his friends founded the Syrian Young Entrepreneurs Association (SYEA) that was launched in January 2004. SYEA currently comprises 300 active members. Basel Nasri was the chairperson of the board of SYEA for two terms, from Jan’04 to Apr’07. Basel Nasri represents planIt in a number of external venues. He is a co-founder and board member of the Management & Marketing Club that is in coordination with the European Commission Training Center in Damascus, Syria. He is also a member of the Syrian Management Consulting Association, and board member of Bidaya. In 2012, Basel Nasri was elected to sit on the board of Hifz AlNemeh Charity Organization, where he channels his compassion to providing helping hand to over 30,000 registered deprived families. In 2015, Basel Nasri was elected as Vice Chairperson of Dar-Quraish Orphans Home, catering for the wellbeing and educational development of over 300 orphans every year. Basel obtained his Bachelor of Science in Electrical Engineering from the University of Detroit, Michigan. He holds an International Certification of Managerial Training. He is happily married, and a father of three
LOUAI AL-MONAJED, PARTNER & CONSULTANT Louai Al-Monajed joined planit consulting in 2007 in partnership, after gaining seven years of experience as a project development manager with the multinational Kuzbari Group. He worked on large scale contracts such as the rehabilitation of the General Company for Paper & Board at Deir Ezour, executing Syria’s first public sector industrial ROT contract. He was also project manager for the Syrian German Telecom Co., a joint venture between GTC Germany and STE Syria. Louai has had successful previous experience with an entrepreneurial project in the beauty supply business in the USA, as well as working for the Mitsubishi Corporation – Damascus Liaison Office, and working for Mahjoub House for Industry and Trade as export & import manager and internal procedures controller. Louai served as Vice president of the Syrian Young Entrepreneurs Association for 2005-07. Currently, Louai sits on the board of directors of AlBaraks Assosiation for Social Development catering for over 7,000 displaced and needy families. Louai holds a diploma in Business Administration, and is extensively trained in quality control and management. He is happily married and a father of three.
HANI TARABISHI, PARTNER & CONSULTANT In 2000, Hani Tarabichi co-founded PlanIt consulting where he consulted and trained extensively for the past 16 years. Hani coached and trained private sector companies and individuals on topics like marketing strategies, sales management, customer service, leadership, and communication. In 2001, Hani Co-founded the Syrian Young Entrepreneurs Association where he served as Vice President for 2 terms. In 2003, Hani qualified as a Certified Professional Trainer. Hani has over 17 years of management experience at Chaoui & Co. as a general manager for the paper & board division. In 2005, Hani started lecturing at the University of Kalamoon business school where he delivered courses on entrepreneurship and small business, Leadership management. Marketing strategy, marketing management, and introduction to marketing. In 2009, Hani led a 40 team members research for youth aspirations in Syria. In 2010, Hani conducted a research on the 10 poorest villages in Syria from the point of view of entrepreneurial activities in these villages. Currently, Hani is a researcher at the Innovation Management Institute, and pursuing his PhD at Aalto University department of Industrial Engineering and Management in Finland. Hani’s research interests are in innovation management, design thinking, open innovation, and business modeling. Hani is happily married and a father of one daughter.
TALAL RAMZI, PARTNER & CONSULTANT Talal Ramzi is a founding partner of planit consulting. However, in mid 2003 he decided to dedicate his time to his career in TetraPak EastMed, where he is the Key Account Manager in the Syrian Market. Talal has more than 10 years experience working with multinational companies. He was a consultant at Gaffney – Clien & Associates, Ltd, UK, Energy Advisor. After that, he worked as a sales engineer at the Mitsubishi Corporation Trading House. Then he held a position as a supply chain manager in Boston, MA with City Schemes. Upon his return to Syria, he was the marketing director of Kashlan Group, an FMCG producer, importer & distributer. In 2001, Talal co-founded the Syrian Young Entrepreneurs Association. He is a co-founder and board member of the Management & Marketing Club that is in coordination with the European Commission Training Center in Damascus, Syria; and a member of the Syrian Management Consulting Association. Talal received his bachelor degree in Electrical Engineering from the University of Damascus; and obtained his MBA from NorthEastern University, Boston, MA. He holds an International Certification of Managerial Training, issued from Ireland. Talal is happily married and a father of three.

PlanIt take pride with its associate partners who play great role in the stability, sustainability and consistency of the service rendered.

Mahmoud Malky, HR & Organization

Loay Rabbat, Organizational Development

Ziad Ramzi, Manufacturing Process

Naeim Msouti, Quality Assurance

Khaled Ramzi, Quality Assurance

Anas Jandali, Digital Marketing

Muhannad Sabha, Marketing research

Adnan Nasri, Marketing Specialist

Ammar Bayazid, IT & Programming Specialist

Mohammad Khair Nammous, IT & Programming

Mowafak Shehadeh, Financial Analysis

Anwar Challah, Finanacial Ananalysis

Additionally, planit fulfill its mission to spread the knowledge within youth by implementing heavy internship programs and ad-hoc hiring of college students as field researchers and call centers.

CHANGE MANAGEMENT

PEOPLE DON’T RESIST CHANGE. THEY RESIST BEING CHANGED

Nowadays, constant change is part of everyday life for a business and its employees. Programs designed to adjust business strategy, processes and information systems are everywhere. Repeatedly, we have seen that these lofty initiatives fail because employees are often not “brought on board!” (in time). The lack of change management activities are in most cases one of the main causes.

Employees have to be convinced of change to act accordingly. That is why common communication strategies are often inadequate tools. Spreading information is not enough to win people over, so it fails to create acceptance. A project’s repute is often decisive for its successful implementation, as experience shown. For this reason, our change management approach is dedicated to identifying influential employees early on and then mobilizing and putting them to use as positive multipliers.

BUSINESS PROCESS MANAGEMENT

OPTIMIZING AND STANDARDIZING PROCESSES TO CONSISTENTLY IMPROVE PERFORMANCE

Excellent companies set themselves apart by consistently focusing on excellence in their processes and managing improvements.

To achieve this, a company has to constantly analyze and improve the added value, cost structure and performance of its processes in terms of business process management and adjust them to meet requirements in the market, match competition and reflect the company’s business model. In the field of business process management, we can provide you with proven methods as well as comprehensive best practices and solutions.

In addition, the key factors for sustainably improving processes are to consistently label, standardize, measure, and control the concepts in addition to using them as a basis for your organizational structure, including consistent process management.

We provide you with an individually tailored service portfolio that reflects your business process management requirements:

• Benchmarking and re-designing processes in accordance with best practices in the sector

• Dividing processes into their core requirements

• Carrying out added value and cost analyses

• Simplifying and automating processes (e.g. perfect order)

• Developing and implementing business process management throughout the entire organizational structure (including process governance model, role and competence profile)

• Assistance with harmonizing and standardizing processes

• Designing and implementing a key figure-based performance management system

• Selecting and implementing the necessary IT tools

We will assist you every step of the way to achieving consistent business process management.

OPERATIONAL EXCELLENCE

IMPROVING PERFORMANCE OF OPERATIONS AND SUPPLY CHAIN MANAGEMENT PROCESSES

Excellent companies consistently focus on excellence in all operational processes. By establishing sustainable operational excellence programs they are able to release considerable potential with regard to cost structure and performance.

The aim is to embed a continuous improvement process in the corporate culture and the structures of the organization. PlanIt's operational excellence approach provides the methodological conditions for a holistic improvement of the organization and processes, and thus a systematic approach to sustainable increase the efficiency of our customers.

PlanIt supports you on your way to operational excellence by developing your organizational structure, improving your workforce’s qualifications and creating a consistently implemented process management.

OPERATIONAL EXCELLENCE & LEAN MANUFACTURING

EXCELLENT AND LEAN PROCESSES PROVIDE COMPETITIVE EDGE

Excellence in operational units and production has many names and comes in all shapes and sizes. Whether lean, six-sigma or total quality management, (TQM). Operational excellence and lean manufacturing provide the basis for maximizing the efficiency of your processes and using company values to your best advantage.

The aim is to continuously improve processes and results in order to increase added value, reduce variability and improve the flow of processes. Therefore, core requirements in terms of cost, competitiveness and differentiation must be considered for an optimal process design.

The sustainable implementation of process excellence can be achieved only if the entire organization identifies with a culture of improvement and the people within the organization are closely involved regarding leadership, skills and behavior.

PlanIt helps you develop the necessary targets and roadmap and enables your employees to walk the road to success. Thus creates operational cornerstones:

OPERATIONAL EXCELLENCE

IMPROVING PERFORMANCE OF OPERATIONS AND SUPPLY CHAIN MANAGEMENT PROCESSES

BUSINESS PROCESS MANAGEMENT

OPTIMIZING AND STANDARDIZING PROCESSES TO CONSISTENTLY IMPROVE PERFORMANCE

Excellent companies set themselves apart by consistently focusing on excellence in their processes and managing improvements.

We provide you with an individually tailored service portfolio that reflects your business process management requirements:

• Benchmarking and re-designing processes in accordance with best practices in the sector

• Dividing processes into their core requirements

• Carrying out added value and cost analyses

• Simplifying and automating processes (e.g. perfect order)

• Developing and implementing business process management throughout the entire organizational structure (including process governance model, role and competence profile)

• Assistance with harmonizing and standardizing processes

• Designing and implementing a key figure-based performance management system

• Selecting and implementing the necessary IT tools

We will assist you every step of the way to achieving consistent business process management.

ORGANIZATIONAL DEVELOPMENT

WHAT DOES THE OPTIMAL STRUCTURE OF AN ORGANIZATION LOOK LIKE?

This is still one of the key issues for our clients. Whether as part of a growth strategy, an acquisition or the implementation of a betterment program: Several factors requiring the change or adaptation of an organization’s structure are the outcome. A systematic organizational development can set these potentials of such change processes free, making them usable for an efficient and solution-oriented redesign of the organization.

The increasing frequency with which these far-reaching changes are launched often constitutes a burdensome challenge for organizations and calls for quick action and fast decision-making. Decisive aspects contributing to success of an organizational development process are how new or altered roles for business units are shaped, the scope of responsibility and authority is defined, goals are engineered and developed as well as how key qualifications are formed and expanded.

We are committed to the model of process-oriented organization when implementing our proven approaches for sustainable organizational development. An in-depth understanding of the business’ value chain is crucial. That is why our consultants in organizational development all have many years of expertise in business process reengineering.

HUMAN RESOURCE DEVELOPMENT

ENABLING EMPLOYEES, ACCOMPANYING PROCESSES

Employees learning and internalizing new skill sets, knowledge and behavioral patterns is crucial for successfully implementing changes in an organization. This not only applies to professional expertise, but also to the acceptance and understanding of new responsibilities, interfaces to other departments, new modes of communication as well as rules of teamwork and cooperation.

PlanIt will support you in developing and implementing sustainable human resource development concepts and in building up a learning organization.

Key elements of our comprehensive service portfolio in human resource development are:

• Assessing training needs and determining the appropriate form of training

• Creating skill profiles for future roles and duties

• Developing a custom-made human resource development concept

• Advising on and selecting training methods and tools

• Creating professional training materials and manuals tailored to the target group

• Conducting train-the-trainer workshops (e.g. technical know-how, presentation techniques, rhetoric)

• Developing and implementing an approach for sustainability and learning within the company

• Developing salary scale and bonus system

SALES PLANNING & FORECASTING

OPTIMIZE YOUR SALES MANAGEMENT

Sales planning and forecasting are extremely important processes for any company, because they form the basis for allocating resources. In the wake of developments in sales planning & forecasting, our aim is no longer to simply introduce a planning tool in order to generate detailed forecasts – instead, our goal is to initiate a process of transformation in which we take a fresh look at and redesign the interfaces for production, logistics and finance.

In the field of sales planning and forecasting PlanIt has extensive, in-depth experience of projects in the following areas:

• Determining the content and the right level of detail for forecasting;

• Defining the information sources and analysis methods that are necessary to ensure that your forecasts are based on valid assumptions and attain the greatest possible benefit;

• Integrating a Collaborative Planning, Forecasting and Replenishment concept;

• Developing a first-class Sales Planning & Forecasting process which supports decision-making and fosters a forward-thinking approach to problems and opportunities;

• Introducing supporting systems that enable you to create simulations and perform risk analyses.

Based on the evaluative analysis of the initial situation linked to the task in question, and by means of strategy development, we are committed to helping you carry out your sales planning and forecasting projects, with a focus on implementation and results.

CUSTOMER SERVICE MANAGEMENT

INITIATIVE FOR STRONG CUSTOMER SATISFACTION AND LOYALTY

Loyal and enthusiastic customers form one of the most important anchor points for the success of any company. To earn and consolidate this loyalty, you need to provide excellent customer service that meets all expectations. PlanIt will help you to enhance your customer service, making it a solid basis for achieving competitive advantages and profitable growth. Our customer service management approach and our set of tools balance customer focus against cost-efficiency, creating a foundation for you to distinguish yourself from your competitors and provide outstanding customer service.

MARKETING AND SALES PLATFORMS

GREATER PROCESS EFFICIENCY THROUGH DIGITAL MARKETING

• We will help you improve your operational platform by designing a way for you to dovetail your processes with the increasingly important instruments of digital marketing. We will also help you set up your structures, processes and IT systems for routine sales and marketing activities to avoid frictional losses through your processes caused by a lack of clarity in the allocation of tasks and competencies.

• Within the scope of our digital marketing approach, we will help you set up integrated channels for both internal and external customer communications, as well as order processing systems. We will also expand your IT systems to form an integrated platform that provides you with prompt access to the information you need to make decisions, and, for example, to transparently track the status of projects, contracts and marketing activities. Based on a cost/benefit perspective, we will help you choose the CRM systems and marketing information systems that you need and integrate these into your existing application landscape, keeping in mind the increasingly dynamic nature of digital marketing.

CUSTOMER TARGETING

GETTING TO KNOW YOUR CUSTOMERS AND REALIZING POTENTIAL

Every sales manager knows how important planned target customer management is, both for reaching the company’s financial goals and for stability in operations and the supply chain. Over the last few years, there have been significant developments in the practice of Customer Targeting, thanks to which companies are now able to offer the right product to the right customer at the right time, via the right sales channel.

As part of the Customer Targeting approach, the refinement of Customer Relationship Management (CRM) plays a key role in this. By implementing a holistic CRM solution, companies are aspiring greater efficiency in sales and marketing, increased turnover, and longer-term customer retention. The challenge posed by value-based CRM consists in forming customer relationships that are based on values and tailored to the specific segment. This results not only in sustainable points of difference, but also in focusing scarce resources on effective marketing and sales activities.

PlanIt will help you to develop and implement your own individual best practices for Customer Targeting.

MARKETING SPEND EFFECTIVENESS

• A significant amount of money is spent on marketing. Depending on the industry, a company may invest up to 20 percent of its budget, or sometimes even more, in marketing – or, to be more precise, in its brand. This spend is often divided into “above the line” (traditional communications and banners) and “below the line” advertising based on qualitative arguments. The usual platitudes, e.g. “As top dog, we have to…” – or the competition (share of voice) – “Look how much they’re spending”, are often trotted out as arguments for sizeable expenditure. Every investment in equipment needs to be justified by an ROI analysis – for investments in marketing; on the other hand, many companies do not impose this stringent requirement.

• As regards to marketing spending effectiveness, our consulting approach is not aimed at repositioning the brand DNA. Instead, we work together with our clients to set up processes and instruments that support on the one hand a fact-based distribution of the budget across the brands in their portfolio, and on the other hand budget allocation across the entire sales funnel –awareness, familiarity, selection, purchase, repeat purchase.

• Our marketing spend effectiveness approach is primarily aimed at a transformation – or a journey, if you like – rather than a comprehensive effectiveness analysis of individual measures.

STRATEGY DEVELOPMENT & ORGANIZATIONAL DESIGN

FROM MARKETING STRATEGY THROUGH TO AN EFFECTIVE SALES ORGANIZATION

When it comes to strategy and organizational design for company-wide marketing, we will help you answer the following questions:

Have I chosen the right product or brand portfolio for my marketing strategy, i.e. one that can fulfill my growth ambitions? Moreover, are the roles and responsibilities of those responsible for the brands as well for those responsible for the local sites clearly defined, unambiguous and designed to enable prompt decision-making?

Using proven methods, such as portfolio analysis or analysis of the life cycle phases, we look at the risks and opportunities in the context of medium-term planning. Besides market analysis, we also check the organizational design of your marketing and the related functions for improvement potential, permanently considering your current marketing strategy. Essentially, it is all about developing an organizational design that safeguards your marketability, while helping to speed up the implementation of course-setting decisions.

For sales, we examine your structures and processes to see whether they are set up in a way that supports your marketing strategy and whether they can adapt sufficiently flexible to changes in the sales channels. We help you to:

• Develop your sales strategy and sales channel architecture;

• Develop practical customer development plans for your (international) key account management;

• Spread your budget across your brands according to strategic priorities, and consequently across the “brand funnel”; reorganize the purchasing of marketing services/media;

• Develop a performance-based pricing and trade terms system derived from your marketing strategy; or

• Redefine the capacity of your (field) sales force, e.g. your key account management, as well as the support capacity and steering systems of your sales support team

INTERNATIONAL CLIENTS

• Aga Khan for Economic Development, France

• Makeen Building, Qatar

• Lamintec, Saudi Arabia

• Laminati Prodotti, UAE

• Noor Investment, Kuwait

• Cartel Construction, UAE

• Damac, UAE

• Emaar, UAE

• Synergia, Lebanon

• Prazia, Lebanon

• Sonax, Germany

• Detecon International GmbH

• UNDP

• UNIDO

• UNFPA

• UNIDO

HOTEL & TOURISM

• Yafour Hotel & Resort

• Jupiter Group

RETAIL & DISTRIBUTION

• Delta Mobili Italiani Moderni (Furniture)

• Al-Shahba Equipment & Electronics

• GloboWork for Lighting

REAL-ESTATE & CONSTRUCTION

• Triangle (Heating & cooling)

• Tatweer Construction

• Eighth Gate

• Nobels 101

PUBLIC SERVICES

• Chamber of Industry

o Aleppo

o Homs

o Lattakia

• Chamber of Commerce

o Damascus

o Aleppo

o Homs

o Hama

• Ministry of Expatriates

• Syria Telecom

PRINTING & PACKAGING

• Wattar & Bakkieh Printing

• TechnoPack

• Al-Hashimiah

• Rikabi Establishment (Paper & Board Trading)

PHARMACEUTICAL

• Othman Establishment for Pharmaceutical Distribution

INDUSTRY

• SYRAL Aluminum extrusion company

• Bond Adhesive tape

• Syriamica (Azzouz Group)

• AlMouthana Group

BANKING

• Syrian International Islamic Bank

• Western Union-SYRIA

FMCG

• Tetrapak.

• FreeMont Juice (Al-Anzarouti Group)

• Katakit

• Al-Resala for Dairy Products Milkman

• Juice Man

• Sunrise Trading

IT & TELECOM

• Syriatel (GSM Operator)

• Spacetel (GSM Operator)

• Inana Group (IT company)

• Hafi Group (IT group of companies)

• Sendo Mobiles

• Detecon International GmbH

ADVERTISING & MEDIA

• Publivision for advertising

• U.G (Media Company)

• Concord

• Yellow Pages

• Al-Waseela

• Laialina

• Who’s who

• Ipsos-stat

• Al-Riyadieh

CAR & AUTO

• Honda Automobile Agency

PLANIT CONSULTING IS A

PIONEERING MANAGEMENT, MARKETING, AND HUMAN RESOURCE DEVELOPMENT FIRM.

About Us

WE ARE

Stemming on sheer ethical-competitive-advantage-theory principles, we uphold:

We are a team of professionals joined by friendship and mutual understanding. We complete each other to form a team stronger, smarter, and more efficient than each of us. We are:

PlanIt take pride with its associate partners who play great role in the stability, sustainability and consistency of the service rendered.

Services

BUSINESS TRANSFORMATION & ORGANIZATION DEVELOPMENT

THE ONLY CONSTANT IS CHANGE

CHANGE MANAGEMENT

BUSINESS PROCESS MANAGEMENT

OPERATIONAL EXCELLENCE

OPERATIONAL EXCELLENCE & LEAN MANUFACTURING

ORGANIZATIONAL DEVELOPMENT

HUMAN RESOURCE DEVELOPMENT

CHANGE MANAGEMENT

BUSINESS PROCESS MANAGEMENT

OPERATIONAL EXCELLENCE

OPERATIONAL EXCELLENCE & LEAN MANUFACTURING

ORGANIZATIONAL DEVELOPMENT

HUMAN RESOURCE DEVELOPMENT

Services

MARKETING & SALES

CONSISTENTLY DRIVEN BY CUSTOMER EXPECTATIONS

SALES PLANNING & FORECASTING

CUSTOMER SERVICE MANAGEMENT

MARKETING AND SALES PLATFORMS

CUSTOMER TARGETING

MARKETING SPEND EFFECTIVENESS

STRATEGY DEVELOPMENT & ORGANIZATIONAL DESIGN

SALES PLANNING & FORECASTING

CUSTOMER SERVICE MANAGEMENT

MARKETING AND SALES PLATFORMS

CUSTOMER TARGETING

MARKETING SPEND EFFECTIVENESS

STRATEGY DEVELOPMENT & ORGANIZATIONAL DESIGN

Services

training

Developing People Potential

Clients

Growing Partnerships

INTERNATIONAL CLIENTS

HOTEL & TOURISM

RETAIL & DISTRIBUTION

REAL-ESTATE & CONSTRUCTION

PUBLIC SERVICES

PRINTING & PACKAGING

PHARMACEUTICAL

INDUSTRY

BANKING

FMCG

IT & TELECOM

ADVERTISING & MEDIA

CAR & AUTO

Contact

What can planit do for your business